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CLIENTS

Flaxmobile
 Melty’s Ice Cream
Victory Gardens
Open Food Network Canada
Hello City
Field Trip Health
Access Virginia
Look Books
Journey to the Zone
Craft of Consulting
The Virgin Islands Children’s Museum
Jane Goodall (Concept)

PERSONAL

Fabricated Gallery
Make Yourself At Home
Current Events
Hydro Houses
Symmetry Symmetry
Authentic Essentials
Moon & Back
© 2024 Shelby Edwards. All rights reserved.

Shelby Edwards

Open Food Network Canada 



︎ Click images to view posts and the Digital Marketing Guide PDF

GRAPHIC DESIGNER & SOCIAL MEDIA MANAGER, JUNE 2022 - AUGUST 2022


The Organization:
"Open Food Network Canada is part of a global network of nonprofits and platform coops that supports ethical local food and farming systems around the world. We believe that technology, used right, can contribute to a more sustainable future by helping small-scale ecological farms and local community food initiatives collaborate at scale."


The Project:

Between June 2022-August 2022, I worked with a small team creating content to create a Digital Marketing Guide for small scale farmers. This document included a digital marketing audit and template which allowed viewers to put what they learned from the document into practice. The topics we focused on included

  • Growing an Online Presence
  • Email Marketing
  • Social Media Marketing
  • Photography
  • Time Saving Tips
  • Resources

I also contributed to creating social media content for multiple platforms. I was responsible for finding relevant stories and events, writing copy and designing graphics to share.